Invented in response to the advertising explosion of the 1960's and its need for large-format typefaces, Aachen bold is a slab font reminiscent of the ink-stamped “Wanted” posters from the century’s prospecting towns. “Expressionist typography was a resistance to the conformity of culture, a deeply emotive form of social and political commentary,” writes Danelle Cheney for culture journal AEQAI, “Letterforms are constructed in the same way as other elements found in work from this movement harsh strokes arranged in disruptive cascades emphasize the bleak starkness of compositions.” Schulz-Neudamm’s lettering is full of interference, just as Metropolis proposes a society disrupted by soulless technological advancement.īy Alan Meeks and Colin Brignall ( Download font) The artwork and its masthead join the film as part of the German Expressionist movement, using exaggerated aesthetic to convey the emotional experience of a world surging toward industrialism. Not to be outdone, Heinz Schulz-Neudamm’s poster artwork holds its own record as the world’s most valuable movie poster.Īs one can surmise just by looking at it, the masthead lettering is not typeset, but hand-drawn by Schulz-Neudamm as part of the total one sheet design. Typeface: Unique, hand-lettered by poster designerįritz Lang’s legendary film Metropolis plays host to a number of cinematic achievements, including its employment of pioneering visual effects created by Eugen Schüfftan, and being the first film ever included in UNESCO’s Memory of the World register. Books by African-American authors such as Richard Wright’s Native Son and Wulf Sachs’ Black Anger use Neuland on their covers, in addition to its use in primitivist movies Jumanji and Tarzan not to mention its noted use on American Spirit cigarette boxes (which was started by two white hippies, not, as the packaging suggests, a Native American tribe). On a more insidious note, the typeface has been subject to a debate called the “ Neuland Question,” which posits Neuland as the “black face” of fonts the “Neuland Question” argues whether the typeface is used to signify the “cultural Other,” as it has often been applied to products in an attempt to capture an “exotic” or “primitivist” flair. In a 2011 article for Fast Company, Simon Garfield, author of Just My Type: A Book About Fonts, put Neuland on his list of “ 8 Worst Fonts in the World,” saying that the typeface, along with Papyrus, is “classifiable as a theme park font, more comfortable on the big rides at Universal Studios, Busch Gardens or Alton Towers than they are on the page.” In other words, perfect for Jurassic Park. The typography used for Jurassic Park was not actually chosen for the poster, but originally selected as part of the logo designed by Sandra Collora for the dinosaur theme park itself. Created in 1923 by Rudolf Koch ( Download font)
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